Several factors can help you evaluate the quality of toilet paper—beyond simply asking “is it soft?” Here are a few things to keep in mind:
Softness and strength:
The best toilet paper strikes the perfect balance between ultra-soft comfort and strong performance. A quality roll should feel gentle on your skin while being thick and durable enough to do the job right. Not every brand delivers on both, but some truly stand out.
Type of paper:
Recycled or virgin fibers? 2-ply, 3-ply? Double rolls or individually wrapped? Each option has its pros. What matters most is choosing toilet tissue that fits your daily needs and values, especially when it comes to sustainability.
Environmental commitment:
An increasingly important consideration. Great toilet paper can be soft and environmentally responsible. Look for products made from recycled materials, wrapped in 100% recycled packaging, and manufactured using sustainable processes that respect forests and water sources.
Certifications that matter:
Third-party certifications like FSC® or ECOLOGO® help guide you toward better environmental choices. They indicate that the product meets strict standards for sustainability and responsible sourcing.